Meeting: “Marketing, Digital Strategy and Creative Industry”

On May 28, within the framework of the “Business Incubator” at the Faculty of Business and Technology of Caucasus International University, a meeting was held with Saba Javashvili, founder and head of the communication agency Hans & Gruber. The topic of the meeting was: “Marketing, Digital Strategy and Creative Industry”.

Students had the opportunity to gain information and practical advice on several key topics, including: How to start a career in marketing; What the day-to-day work of a consulting agency actually involves; The process of building a brand and launching a digital campaign; What young professionals should know about the modern communication world.

Within the framework of the lecture, the guest and the audience were welcomed by Ketevan Nanobashvili, Dean of the Faculty of Business and Technology at Caucasus International University, who placed emphasis on the significance of the issue under discussion.

The meeting was attended by students and representatives of the administrative/academic staff of CIU Faculty of Business and Technology.